Firstly, the PPS® Buyers Guide ensures that your corporate catalogue is readily available to assist your trade customers in making buying decisions or to guarantee accuracy from other sources. Secondly PPS® Buyers Guide supports your customer service, sales and marketing personnel in improving their service by knowing that the PPS® Buyers Guide is readily available in every pharmacy to discuss your products or sales policies with the customer over the phone. The PPS® Buyers Guide ensures that your corporate information remains internally and externally consistent, and acts as a "final" reference against other "third party", perhaps less accurate sources of your information.

Through the PPS® Buyers Guide, your corporate information is made available to the largest possible number of prospects in pharmacy and stakeholder groups. The PPS® Buyers Guide is delivered to and referenced by retail pharmacy owners/managers, hospital directors of pharmacy, retail chain head offices, wholesale buyers, buying groups, third party payers, drug information centers, health related associations, government and cancer care centers.

Here are some convincing reasons to have your catalogue in the PPS® Buyers Guide:

• It is especially important for a pharmacist to have your complete product and contact information when dispensing your prescription product or selling your OTC product for the first time.
• The PPS Buyers Guide ensures that all your trade customers can easily access accurate product offerings, provincial or national pricing, legal terms of sale / resale, return policies and contact information of your company.
• The PPS Buyers Guide delivers your "First Party Information". This publication is unlike third parties such as drug chains, buying groups and wholesalers, who distribute a basic listing of your products and take no responsibility for its accuracy or liability for misinformation.
• Your catalogue in the PPS Buyers Guide is your current, published legal document regarding resale, return policies and conditions of sale of your products.
• Use your four free 1/4 page fax blasts per year in our Pharmacy Lighthouse newsletter to assist in updating your catalogue.
• The PPS Buyers Guide is an essential support tool that your sales force and customer service staff can use as a “point of reference” when they visit your customers or speak to them on the phone.
• Due to the pharmacist’s changing role, patient consultations that influence a patients’ buying decision are based on easy access to your latest products and dosing availability.
• The PPS Buyers Guide is the most logical, customer accepted and cost-effective means of managing and distributing your corporate catalogue.
• The PPS Buyers Guide allows your catalogue to be available in print, on the Internet and via a Smart phone! Go to www.ppsmobile.com to view our PPS Buyers Guide on the Internet or your Smart phone.
• The PPS Buyers Guide in print, on the Internet and Smart phone allows you to manage access and pricing on a provincial or stakeholder basis. Anytime, Anywhere, and Any device.
• The PPS Buyers Guide remains the best value in trade communication at a price that is much less than one postage stamp per customer (based on a two-page corporate catalogue).